The issue of site hacking goes beyond childish pranks or teenage adolescent behaviour. This is professional organised money making and criminal activity so the question of website security and hacking deserves consideration.
Some people make money from bad quality web sites offering something base or fetish. To specialists in this industry their web sites addresses a need and, in all fairness, they do however it is such a base need that it panders to the unrestricted cravings of humanity and Google will not rank their site quality. The resulting sites don't look as professional as any Ann Summers web site but they'll niche onto the more desperate and deeper human desires. In this respect their web sites are professional sites but you would not want to promote them, would you!
Over time all sites gain Google trust and your site may have its own followers like loyal consumers, suppliers or social network followers. Probably the most useful asset you have is largely hidden and intangible; it's Google site trust and ranking in your site. This is truly what hackers are after when they've finished along with your customers credit card details. Your web site will provide easy pickings if your web site security is poor.
Never ignore the value of Google ranking trust simply because you can not even pay-per-click or push site visitors to your web site if it has been hacked and is found to be virus laden low quality. Your web business model is entirely sunk when someone has breached your web site security.
Skilled security hackers are just as intelligent as you or I - possibly more so. They're skilled, young or old and they've their own organised sub-culture of shared hacker 'hints and ideas.' Hackers will normally be better resourced with code cracking tools and techniques. The principal reason why your site hasn't been attacked, or hacked, is that it may possibly not present enough of the rich pickings for the hackers to pick your website today but maybe tomorrow?
Next time you pay a visit to a website that has been hacked you can get a virus saying you've 2023 viruses on your computer, followed by 2898, 3012 then 5032 and climbing. You pay money for the suggested anti-virus cure but somehow your credit card doesn't work so you enter the next credit card, and also the next and the next. Strangely, all your credit cards are spent in Canada and Nigeria where chip and pin isn't used. Scams have 1001 ways of appearing so it's far better to increase your website security before you notice your web site adding to the difficulty.
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