Mobile marketing text message advertising is indeed the latest addition to interactive advertising. From the word "Mobile" itself, it certainly represents the utilization of mobile devices as a means to reach to people in marketing communications. This marketing strategy benefits many businesses by letting them take advantage of the different ways people are using mobile phones today.
However, to utilize mobile marketing text message advertising to its full capabilities is to actually increase earnings and ROI.
If you are planning to build a big list of customers who will buy from you again and again, here are a few marketing slip-ups you should stay away from:
Mistake #1: No Call to Action
» Regardless of how great your business is, you might still be missing opportunities to find new customers if your mobile advertisings do not have a call to action. Make people aware of your marketing text message promotion and publicize it on all of your marketing elements. Most significantly, tell people to enroll in your mobile list to get cool free gifts and future promotional offers. If you don't tell them to subscribe to, most won't.
Mistake #2: No Customer Bonus for Registering
» The other powerful marketing strategy is to present sign-up rewards. Customers will be encouraged to be part of your mobile list if they get an immediate reward. For instance, if you are fast food chain, you could offer "FREE MEAL worth $ 5" as a sign-up incentive. The customer would have to present your text message offer on their next visit to redeem it.
Mistake #3: Giving Off Too Many Offers
» While sending offers repeatedly can be appealing and may get your customers attention, it is irritating which may lead to some customers unsubscribing from your list. In addition, sending offers quite often can have a negative impact as it does not give customers excitement on what they miss. Text offers sent once a week or twice a month is more productive because customers are given time to look at the advantages of the offers and will anticipate future ones.
Mistake #4: No Customer-Retention Rewards
» Customers are likely to stay on a mobile list if they are provided with "freebies" and cool discounts every once in a while. Don't make all of your messages an attempt to sell something. But, when marketing your text message to your list of subscribers come up with some nice offers that will make them pleased as well as keep a steady flow of revenue coming into your business. Some examples of effective customer rewards options would be "FREE STUFF," "50% OFF," as well as "BUY ONE, GET ONE FREE."
Mistake #5: No Referral System in Place
» Of course, people tend to share and talk to their friends and family members about any nice offers they've got. When your customers are satisfied by your products or services, they will likely recommend it to a family member or friend. So, you can make this process easy for them by implementing a mobile "Refer a friend" program. Give your "referring" customers a good reward for referring others and watch your list and ROI quickly improve.
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