Today, the name of the marketing strategy for locally based companies is to find out how to get on Google maps. For the majority of the last century, it was relatively easy for a locally based business to draw in new clients. A listing or display ad in the classifieds was all that was required for several small enterprises to get the telephone to ring. Times have evolved. Today the heavy bulky yellow pages is fast becoming a relic of a bygone era.
While some people still count on the yellow pages, most people count on the online world these days. This is true in all age groups, but is almost universally true among anyone below age 40. If you want to be located when a potential client is looking to get your services or products, you absolutely need to be where they are searching. And today that's online. And specifically for local businesses it implies learning how to get on Google maps when somebody does a Google Local Places search.
And certainly we are talking especially about Google as it continues to be the 800 pound gorilla because 7 out of 10 searches online are carried out on Google, despite recent modest gains by Bing. A good showing in Google is critical to your business in today's world. And getting on the Google Map which shows up for local searches is the fastest and best way to assist potential clients find your business.
New Clients Matter
Every business needs new customers. You are always losing clients to death, people getting away as well as the occasional goof up. Admit it, none of us are perfect. Well you may be, but then you are exceptional.
You particularly need a constant flow of new clients if you are in a "one of" type business like roofing, where you obtain relatively few repeat clients. Without that flow of fresh clients, your business will perish on the vine like a tomato plant in a drought.
If you are in a field where you can expect repeat business, you understand that the value of that new customer is not their initial first time purchase, but rather their potential lifetime of purchases from your business. This lifetime value of a client could be significant, even if their typical purchase is fairly modest. The larger that lifetime value is, the more you should be willing to pay to attract that initial visit and purchase.
Now if you are attempting to significantly grow your business and/or starting a whole new business, the value of new clients is evident. Customers are the lifeblood of every business. How you treat them, once they find you, determines how long they will be with you, and how long you remain in business. However the initial step you wish to take is learning how to get on Google maps. I recommend looking Amazon or Google itself for resources to teach you the right way.
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Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.
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