There are no accurate figures, but the percentage of IM marketers who give up without realizing any success must be exceedingly high. The usual scenario is people make an effort and throw in the towel when they see how hard it can be. Of course those are general remarks not based on anything scientific. The singular most important thing to do when you start out is to know what you want to do and how you'll do it. All we say is you should choose a proven business model, method to make money, then learn about it and do it. If you are new to IM, then go slowly because the amount of information can quickly get the best of you. A typical encounter is to start jumping from one thing to the next, and in the end nothing is accomplished. It's all too simple to just 'play' at affiliate marketing but never getting to the stage of actually driving traffic to your offers.
Affiliate marketing is a siren song to perhaps most people who are new to internet marketing. Maybe so many like the idea of having instant products, plus obviously all the other business necessities are taken care of, too. There are some proven and effective ways to promote products for little to no cost. The complete downer happens when those fresh affiliates start questioning how they intend to market all those cool products. You will need to learn how to promote your offers, choose the best products, create or acquire a website or squeeze page, and drive traffic. That is just for starters because there are a lot of other smaller details that are no less important.
But those last points will also apply to just about any other type of business model. You have to learn the particulars about your preferred model to make money. Then, you need to learn how to carry out or implement your chosen model. Important information is all around, and it is not packaged nicely for you. One thing that could be helpful, and encouraging, to you is driving traffic is often a totally separate method that can be quickly applied across the board no matter what you do. Many aspects of "making money" overlap among the various income generating models. That makes things a little easier and should be remembered in the online business jungle!
Of course you can carve out your own business selling all kinds of information as it is an evergreen industry. In fact, it was very lucrative before the internet occurred. But now, there are so many ways to get involved with information marketing, and you can even now make a lot of money doing it. By the way, you can market info products as either an affiliate or a product creator. Plus there are more info mediums available than in the early days of the net. You can sell audios, videos, electronic books, and physical products. All of those items constitute different mediums, and they're all selling information.
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