Start out with a clear idea of your persuasive speech's objective. Your call to action. What do you want your target audience to do as a result of your speech. Summarize it into a single sentence. Keep this in mind throughout.
Compose a preliminary call to action, specifically asking your viewers to do what you want them to do. Be precise as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the journey of considering your product.
Organize three solid reasons why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative importance.
You now know where you want your market to go and why from your view.
Now stop and consider more carefully about your audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will influence the way they hear what you have to say.
You've already determined what you have to say, the aim here is to understand how best to say it, so your target audience hears what you have to say. You may note the importance of your arguments one way, they may another. If there is a difference, consider re-ranking yours.
Now for each main point on your list, come up with an anecdote or story to explain how or why this would be valuable to your audience. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each chief point you need to consider how to tie them together. How to turn from one point to the next.
Finally, now that you have a chain of three stories, each of which depict one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an introduction.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a appropriate question, or making a audacious statement designed to seize their attention are just two possible ways of achieving this. The opening should be relatively brief. You want to seize their attention, and give them a quick preliminary view of what you are going to show them.
You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't commit to memory the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to advance from one to the next. This will give your persuasive speech a authentic course and relieve you from distress about memorizing exact composition.
Compose your first draft in 30 minutes. Perform it out loud and or in your head a dozen times. Each time, you will change it trying to convert your ideas into language your audience will hear and comprehend. Do this and your persuasive speech will wow them.
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