A remarkable change occurred in late 2010 in the way Google handles local searches. For several years it had discovered that one in five of the searches people actually did on their search engine were locally oriented. While people wanted specific information about numerous different topics, a strong minority were seeking local information, often like finding their local butcher, baker and candlestick producers.
This is an important shift and if you are a local business you should learn how to get on Google maps immediately.
Google has long been investigating its mapping capabilities and GPS combined with its superior access to the universe of data online. At present, Google is able to identify the geographical location of your computer when you search. It also knows the physical locations of all the firms in its data base. Because of this, it can plot their relative propinquity to you when you (or a future customer) search.
Google has made its way into the behemoth it is by stressing one particular goal: providing the customer with the most relevant information available in response to their search. Google Local Places is just another major step they have taken to rule the search market, by giving its searchers the relevant information they look for.
This has been an evolving feature. Until recently, if somebody searched for a "chiropractor" on Google, or any of the other search engines, they would get millions of possible results. The first page of results would display a national chiropractor organization, or perhaps individual businesses in New York or Los Angeles. Hardly would the searcher find a result from their local area. This caused the person searching to customize their search to something such as, "chiropractor, Minneapolis." When they did that, the results were much better. Websites would be listed which included both terms, and thus more applicable to the Minneapolitan who was searching for a chiropractor.
An entire industry had popped up for Search Engine Optimization or "SEO" to help out businesses win the fight to be displayed on that first page of Google listings. I and other SEO consultants advised businesses to get their web sites to show up for local terms using, 'long tail geographical keywords.' That's the reason why I named my consulting firm, Minneapolis Internet Marketing Consultant and chose a url for my web site of MinneapolisInternetMarkeingConsultant.com.
But right now this strategy isn't needed if you find out how to get on Google Maps. You could of course hire me, or any of thousands of SEO experts out there, but the truth is that it's not very difficult if you pay out a few bucks to grab a guide on the web or on Amazon. I've published one called, "How To Get On Google Maps" that you could download from Amazon's Kindle store.
For most main street businesses, mastering Google local places and finding out how to get on Google maps is sufficient to get you the lion's share of the available visibility and consumers in your marketplace.
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